Michele Serra è presidente di Quality Group, consorzio nato nel 1999 che riunisce un gruppo di tour operator, specializzati in viaggi su misura. Quality Group è leader in Italia per i viaggi di gruppo, al consorzio fanno capo una serie di brand tra i quali Il Diamante, Mistral Tour, Italyscape, America World. Il gruppo opera a 360° gradi su tutti i cinque continenti e gli itinerari sono raccolti in oltre 30 cataloghi di viaggio.
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