Franco Paterno è responsabile marketing del Gruppo Paterno, formato da 40 ragioni sociali e con 600 dipendenti. Il Gruppo è nato in Trentino nell’ambito della distribuzione del fai-da-te e nell’arco di 15 anni ha sviluppato altri business legati all’aspetto immobiliare, a iniziative e a villaggi turistici, a impianti di risalita. Una delle loro aziende, NewStone, realizza inoltre pannelli in pietra ricostruita.
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